Our philosophy

We believe that objective decisions are better decisions

Information from the news media is coming at a higher volume and velocity than ever before.  And that means we have less time to make discerning choices, especially in high-pressure environments.  That's why we created a tool to help you quickly cut through the noise and decide what to believe.

After decades of experience in national security, big data, and information operations, we created a tool that combines deep statistical learning with cues from psychology.

Our approach

Trust, quantified

We predict the accuracy of information and the credibility of sources with ever-deepening statistical analysis and the identification of obscure connections. Our platform brings the rigor of data science and the value of social science together to identify accuracy cues in information sources.

Our indicators

How we measure accuracy

Our proprietary algorithm uses Natural Language Processing (NLP) to identify misinformation identifiers, and  becomes more precise as the system accrues data over time.

Content indicators

Those that can be determined by analyzing the title and text of the article without consulting outside sources or metadata.

  • Journalist Reputation
  • Publication Reputation
  • Title Representativeness
  • “Clickbait” Title
  • Quotes From Outside Experts
  • Citation Of Organizations And Studies
  • Calibration Of Confidence
  • Logical Fallacies
  • Tone
  • Interface

Context indicators

Require annotators to look outside of the article text and research external sources or examine the metadata surrounding the article text, such as advertising and layout.

  • Originality
  • Fact-checked
  • Representative Citations
  • Reputation Of Citations
  • Number Of Ads
  • Number Of Social Calls
  • “Spammy” Ads
  • Placement Of Ads And Social Calls

Leadership

Credibility was founded by former national security experts with deep expertise and experience in advanced big data platforms, information operations, and counterintelligence. We have worked at senior levels within the National Security Council, Department of Defense, Intelligence Community, National Security Agency, the Defense Advanced Research Projects Agency, and within various branches of the military services. Our leadership has also established, developed, and quickly scaled multiple private sector companies in the advanced analytics and cybersecurity sectors.

Credibility Advisory Board

The Credibility Advisory Board is comprised of leaders in the finance, media, and national security sectors. Our well-recognized members include a former Morgan Stanley Chief Operating Officer, a former Head of Global Technology, Operations, and Product Control for Credit Suisse, the former Chief Communications Officer for MetLife, a former senior financial and professional liability leader from Marsh & McClennan, a former Central Intelligence Agency Director, and the former executive Director of Plans and Policy at the United States Cyber Command. This team has decades of combined leadership experience and is closely involved in forming strategic partnerships and in executive decision-making.

Leadership

The Credibility Advisory Board is comprised of leaders in the finance, media, and national security sectors. Our well-recognized members include a former Morgan Stanley Chief Operating Officer, a former Head of Global Technology, Operations, and Product Control for Credit Suisse, the former Chief Communications Officer for MetLife, a former senior financial and professional liability leader from Marsh & McClennan, a former Central Intelligence Agency Director, and the former executive Director of Plans and Policy at the United States Cyber Command. This team has decades of combined leadership experience and is closely involved in forming strategic partnerships and in executive decision-making.

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Credibility Advisory Board

The Credibility Advisory Board is comprised of leaders in the finance, media, and national security sectors. Our well-recognized members include a former Morgan Stanley Chief Operating Officer, a former Head of Global Technology, Operations, and Product Control for Credit Suisse, the former Chief Communications Officer for MetLife, a former senior financial and professional liability leader from Marsh & McClennan, a former Central Intelligence Agency Director, and the former executive Director of Plans and Policy at the United States Cyber Command. This team has decades of combined leadership experience and is closely involved in forming strategic partnerships and in executive decision-making.